Finding the hottest new music takes time and can be difficult to license as most hits have hefty license fees attached to them. The production music world can help soften the financial blow considerably as you get the same vibe without the high price tag. In this blog post, we aim to guide filmmakers, YouTubers, TikTok video creators, and podcasters towards musical trends in 2024 that not only resonate with your audience, but enhances your storytelling and impact of your visuals. Let’s delve into the trends that will captivate your audience and breathe life into your content.

Artificial Intelligence (AI) in Composition:

In the ever-evolving world of content creation, artificial intelligence (AI) is becoming a valued ally and essential tool to quickly publish content. In the music world, we are still working out the legalities of its use, but expect custom-made soundscapes that are perfectly tailored to your storyline in 2024. AI-generated compositions will offer filmmakers and content creators a diverse palette of music, blending seamlessly with your visual narrative and reducing the cost and speed at which you can publish your content. Currently, we’re not using AI in any of our compositions here on Instrumental Background Music until the copyright issues are clarified – so no Drake remakes here for the time being I’m afraid!

Immerse Your Viewers with Virtual Reality Soundtracks

While this seem a bit early to be thinking about, for filmmakers and content creators looking to offer an unparalleled viewer experience, virtual reality (VR) is definitely the next frontier. This is an area we’re investigating at the moment as it has deep potential for 2024, but image placing your audience into a virtual world where the music not only complements the scene, but immerses them in the narrative. This trend is a game-changer, providing an innovative way to enhance storytelling through immersive sonic landscapes. If you haven’t looked into it yet as a filmmaker, check out Virtual Reality and see how you can incorporate it into your projects to engage your audience further.

Ethical Storytelling

In an era where environmental consciousness is paramount, aligning your content with sustainability is more crucial than ever and in 2024 we’re expecting a lot more filmmakers and content creators to source eco-friendly music options. Our green credentials are pretty tight as we’ve purposefully minimised our technology stacks and overheads to make sure we use as little of the planet’s resources as possible.

Going a step further, we’ve got soundtracks like those below that were feature recycled materials as instruments so they have minimal environmental impact. An eco-conscious approach not only supports global sustainability (even if it is a small contribution at this point), but it also resonates with audiences who appreciate socially responsible content.

Genre-Bending Collaborations

For YouTubers, TikTok creators, and podcasters seeking the perfect sonic backdrop, 2024 brings an explosion of genre-blending collaborations moving on from the trend of sped-up vocals and other production techniques we’ve been hearing in the charts. Classical music meets electronic, hip-hop fuses with indie are two areas that could be hot this year and will help you create unique and diverse soundscapes that will capture your audience’s attention more than a run of the mill background track.

More custom compositions

As ever, the most impact you can have with your content will come from custom compositions as you can tailor things exactly as you want but also create a sonic identity that no-one else will have. We’ve seen a big uptick in custom work this last year and expect it to continue into 2024, albeit in a different form. If you’d like to hear some stuff, just get in touch.

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